B2 [labtech] featured in Il Sole 24 Ore

Il Sole 24 Ore, Italy's leading business newspapers, highlights B2 Labtech's innovative approach to adaptive lighting, combining Artificial Intelligence, environmental sensors, and intelligent control systems to improve wellbeing and sustainability in indoor environments.

On October 16, 2026, Il Sole 24 Ore featured B2 Labtech in an article titled "B2 Labtech, la luce al servizio del comfort" ("B2 Labtech: Lighting at the Service of Comfort"), exploring the company's journey, technology, and vision for the future of lighting.

Rethinking the Role of Lighting

Founded in 2022 by Luca Benedetti and Francesco Brocca, B2 Labtech develops AI-powered adaptive and circadian lighting solutions designed to move beyond conventional static lighting.

By integrating environmental sensors, IoT control systems, and intelligent algorithms, its technology automatically adjusts lighting throughout the day, considering environmental conditions and human biological rhythms.

This Human-Centric Lighting approach transforms lighting into a technology designed to enhance human wellbeing and the quality of indoor environments.

From Research to Real-World Results

The article also highlights field tests conducted at Trentino Sviluppo's offices in collaboration with the Department of Psychology and Cognitive Science at the University of Trento.

The tests showed productivity improvements of up to 15%, alongside positive effects on people's mood.

From a sustainability perspective, intelligent lighting management can also reduce energy consumption by up to 40% compared with traditional lighting systems.

Innovation and Future Growth

Following its success in the 2024 Trentino Startup Valley programme, B2 Labtech has continued to advance its technology, expand its team, implement new installations, and strengthen collaborations across research and innovation.

As highlighted by Il Sole 24 Ore, the company is now focused on consolidating its presence in the Italian market while exploring future opportunities across Europe.

Being featured in Il Sole 24 Ore marks another important milestone in sharing the vision that has guided B2 Labtech since its foundation: making lighting an intelligent resource that supports people, wellbeing, and sustainability.

Source: Il Sole 24 Ore, October 16, 2026, Nordest section page 9 – "B2 Labtech, la luce al servizio del comfort". Article in Italian.